Edward River Council has taken an important step towards strengthening the region's visitor economy, establishing a new Tourism Advisory Committee that puts local tourism, business and community experts at the centre of shaping the future of the region as a destination.
The Committee held its inaugural meeting on 16 July, bringing together a diverse mix of industry experience and local knowledge to provide strategic advice to Council on opportunities, challenges and priorities that support growth across the visitor economy.
Acting Manager Community and Economy Chloe Sztejman said the Committee had been deliberately designed to ensure Council receives advice from people with practical, on-the-ground experience.
"People already love travelling to our region. We have exceptional strengths, unique experiences and significant potential," Ms Sztejman said.
"The opportunity now is to bring the right people together to help unlock that potential, make informed recommendations to Council, advocate for the visitor economy and identify initiatives that deliver lasting benefits for our communities, businesses and guests alike."
The Committee brings together a diverse range of expertise from across the Edward River region,
including representatives from accommodation, hospitality, arts and culture, business, events, traveller services, environmental tourism and community development. Members include David Crew (Yarkuwa Indigenous Knowledge Centre), Peter Duncan (Deniliquin RSL), Debi Goodway (Deni Golf Resort), Kerry-Anne Jones (Sout West Arts), Vicky Lowry (Deni Play on the Plains Festival), Janet Manzin (RGA Landcare & Deniliquin Kolety Lagoons Landcare Group), Kate Pitt (Deniliquin Business Chamber), Frank White (Big4 Holiday Park Deniliquin) and Narelle Whitham (business owner/artist).
With nine experienced members around the table, the Committee creates an opportunity for strategic priorities to gain momentum, resources to be leveraged more effectively and new partners and stakeholders to be brought into the conversation and delivery of initiatives that support the region's destination economy.
During its first meeting, members discussed priorities including growing year-round visitation, developing new products and experiences, strengthening regional partnerships, improving accessibility and supporting nature-based and cultural opportunities. The Committee also agreed to focus on a number of practical, achievable projects capable of delivering measurable outcomes for local businesses, communities and visitors.
Mayor Ashley Hall said the Committee reflects Council's commitment to working alongside industry and ensuring tourism is guided by those who know the sector best.
"The people who best understand what makes our region special are the people creating local experiences, welcoming guests, running businesses and delivering events on a regular basis. This Committee gives those voices a seat at the table and a genuine opportunity to help shape the future of tourism in our region," Mayor Hall said.
While advisory in nature, the Committee has been established with a clear focus on outcomes. Members will work alongside Council to identify opportunities, build partnerships and help progress initiatives that enhance the region's appeal to new and returning travellers while supporting economic growth and community wellbeing.
Ms Sztejman said the inaugural meeting highlighted the opportunities ahead.
"What stood out was the willingness of everyone in the room to work together and focus on practical outcomes," Ms Sztejman said. "There was a genuine sense of optimism and shared purpose. I'm excited about what this group can achieve and the role it can play in helping the Edward River region realise its full potential as a destination."
