Toyota City, Japan, April 2, 2026―Toyota Motor Corporation (Toyota) will sell the Tundra pickup truck and the Highlander SUV, both manufactured at Toyota's U.S. plants, in Japan using a new system that took effect on February 16, 2026. The vehicles will be sold through Toyota Mobility Tokyo Inc. starting on April 2. Nationwide sales* are scheduled to begin this summer.
| * | Design and other specifications are subject to change |
|---|
| * | Photos differ from Japanese models; may include optional equipment |
|---|
This new system allows vehicles manufactured in the U.S. to be sold in Japan without undergoing additional Japan-specific certification testing. Toyota has been exploring the use of this system to sell vehicles produced at its U.S. plants in Japan. Today, it announced that the Tundra and Highlander, two models popular in the U.S., have obtained certification under the system and will now be sold in Japan.
Sales of the Camry, which was also under consideration, will begin as soon as preparations are complete. By bringing these three U.S.-produced models to Japan, Toyota will meet the diverse needs of a broad range of customers and help further strengthen Japan-U.S. relations.
Tundra
The Tundra is a full-size pickup truck rooted in American truck culture, featuring a sturdy ladder-frame structure that delivers outstanding durability and reliability.
Vehicle Outline
An exterior with the distinctive presence of a full-size American pickup truck
- Impressive scale: 5,930 mm long x 2,030 mm wide x 1,980 mm high
- A wide and low stance conveys a sense of power
- An oversized, three-dimensional front grille creates a dynamic, commanding front end
- A lightweight, highly durable cargo bed made of aluminum and high-strength SMC (Sheet Molding Compound)
- Equipped with a power tailgate for easy opening and closing
An interior that combines a sense of scale with comfort
- An instrument panel with a horizontal layout improves visibility and usability
- Features a 14-inch multimedia touchscreen that combines bold design with functionality
- Equipped with a 12.3-inch TFT color display and genuine leather seats for a premium interior space
An exceptionally powerful powertrain with high durability and output
- Equipped with a 3.4-liter Twin-Turbo V6 engine and a 10-speed automatic transmission, delivering powerful low-RPM torque for strong output and excellent responsiveness
- Features a TNGA-F ladder frame, delivering excellent durability and off-road performance, plus superior quietness as well as stability and controllability through enhanced rigidity
Production Facility
Toyota Motor Manufacturing Texas (TMMTX)
Base Sales Volume [Following Nationwide Launch]
80 units per month
Manufacturer's Suggested Retail Prices
| Grade | Engine | Transmission | Driveline | Occupancy | Price* (JPY) (including consumption tax) |
|---|---|---|---|---|---|
| 1794 Edition | i-FORCE 3.4-liter Twin-Turbo V6 (V35A) | Direct Shift 10AT |
Part-time four-wheel drive | 5 | 12,000,000 |
| * | Price does not include recycling fees |
|---|
Highlander*1
The Highlander is a three-row midsize SUV that handles everything from city driving to outdoor adventures, thanks to its spacious interior and excellent off-road performance. It has earned widespread popularity among families, with cumulative sales exceeding 3.6 million units*2 since its first-generation debut in the U.S. in 2001.
Vehicle Outline
Bold, distinctive styling
- Large-diameter tires with wide tread create a stable stance and powerful presence
- A large grille and sharp LED headlights deliver a bold front end
- Three-dimensional rear combination lamps that extend horizontally and a wide bumper create a stable rear view
A high-quality, open interior space
- The spacious seven-passenger interior with three rows of seats comes equipped with comfort features such as a panoramic roof, JBL premium sound system, and a color head-up display
- An instrument panel with a horizontal layout creates a wide, open space
- The third-row seats fold flat into the floor, creating approximately 870 liters*3 of generous luggage space that supports excellent load-carrying capacity
Powerful and stable driving performance delivered by a high-efficiency hybrid system and E-Four
- The high-efficiency 2.5-liter inline 4-cylinder engine and powerful electric motor deliver a maximum system output of 184kW*4 for strong dynamic performance
- All models are equipped with E-Four, ensuring stable driving on various road surfaces, including wet, snowy, and highway conditions
- Drive Mode Select (Eco/Normal/Sport) optimizes driving performance to match the situation, while TRAIL Mode helps prevent tire slippage on uneven terrain
| *1 | The Highlander was sold in Japan as the Kluger from 2000 to 2007 |
|---|---|
| *2 | Cumulative sales in the U.S. from 2001 to 2025 |
| *3 | Luggage capacity is 330L when the third row is in use |
| *4 | Reference value (based on local catalog value in New Zealand; fuel and other conditions differ from those in Japan) |
Production Facility
Toyota Motor Manufacturing Indiana (TMMI)
Base Sales Volume [Following Nationwide Launch]
40 units per month
Manufacturer's Suggested Retail Prices
| Grade | Powertrain | Drivetrain | Occupancy | Price* (JPY) (including consumption tax) |
|---|---|---|---|---|
| Limited ZR Hybrid | Series Parallel Hybrid System (A25A 2.5-liter) | E-Four | 7 | 8,600,000 |
| * | Price does not include recycling fees |
|---|
Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.
- SDGs Initiatives
- https://global.toyota/en/sustainability/sdgs/
