Toyota City, Japan, December 17, 2025―Toyota Motor Corporation (Toyota) launched the new RAV4 on December 17, 2025.
The all-new 6th generation RAV4 is an SUV built on the idea that "Life is an Adventure," embodying a go-anywhere, do-anything spirit. While maintaining the RAV4's signature solid and powerful design and packaging, it has been developed around the keywords Diversification, Electrification, and Intelligence.
Under Diversification, three distinct styles are offered: the sophisticatedly styled Z, the Adventure model that can also handle off-road driving, and the GR SPORT (scheduled for release within fiscal 2025, ending March 2026), which is focused on driving performance.
Under Electrification, the lineup includes both a hybrid electric vehicle (HEV) and a newly developed plug-in hybrid system (PHEV, scheduled for release within fiscal 2025), delivering the seamless acceleration and powerful performance unique to electrified vehicles.
Under Intelligence, leveraging the software development platform Arene for the first time has shortened the development period for crucial UI software such as the advanced safety and security package Toyota Safety Sense and the cockpit systems, enabling these features to be installed more quickly into the vehicle. This allows us to provide a safer, more secure, and more comfortable mobility experience to customers.
