VWO Partners with Jaywing Australia to Drive CRO Strategy in APAC


Agency partner Jaywing AU to implement a CRO program for VWO users in APAC

VWO has entered into a strategic partnership with Jaywing Australia, a data science-led search and online media agency to drive CRO strategy for users of VWO, the world-leading experimentation platform in the APAC region.

As part of this partnership, Jaywing will collaborate with VWO to implement a full CRO program for the brands that use the VWO platform and help them improve user experience and conversion rate.

Through this partnership, Jaywing aims to increase the awareness of its successful CRO program specialising in experimentation, split testing, and personalisation, and work with great brands across the APAC region. They also look forward to maximising the potential of the VWO platform to improve the conversion rates of these brands and become integral partners of the VWO marketing team.

Speaking about the APAC region, Jake Gaw, Senior Conversion Strategist at Jaywing says, “While the CRO and UX landscape in APAC has been moving at a rapid rate, it is still generally under-invested in when compared to other channels and regions. That said, we expect the trend of rising media costs and greater competition for customers to continue, which therefore places more importance on converting the traffic you attract.”

VWO’s powerful experimentation platform in association with Jaywing’s full CRO program will help APAC brands improve their conversion rates and multiple metrics within the funnel of a brand’s user journey. Jaywing was founded with a vision to promote to every organisation the importance of developing a “Culture of Experimentation”, where there is a will to question, challenge, innovate, and constantly find better ways to do things. Partnering with VWO is a step closer to this vision.

“VWO is a leading platform that benefits new and existing CRO programs for brands. Their platform allows for fast, dynamic, and simple testing as well as provides the tools for developers to build out more complex AB tests. VWO is forever developing the options for add-ons, they have on the platform, to allow for more complex testing opportunities such as personalisation. Finally, we value Customer Support and opportunities to collaborate with their CRO specialists which are often unavailable at many competitor solutions. Many of our best test outcomes have come from working together with the VWO team, bringing together our expertise”, said Jake.

In APAC, Jaywing expects this partnership to add immense value to the CRO landscape. In the words of Jake, “Testing and Conversion Rate Optimisation has been gaining huge traction in APAC in recent years, with many businesses and organisations becoming aware of the commercial impacts it can have on their businesses. Whether just getting started on a CRO journey, or an established leader in digital experimentation, our team is well positioned to help. Our holistic suite of research and optimisation solutions, paired with an in-depth knowledge of the VWO platform enables us to deliver results efficiently and quickly.”

Key Facts:

VWO has helped more than 2500 brands worldwide like Domino’s, HBO, eBay, and Disney create and deliver digital experiences loved by their customers.

Jaywing was founded in 1999 with a vision to use data-led intelligence to inform everything it does. Globally Jaywing works with over 100+ clients across a wide range of industries from finance to fast-food, disruptive startups to global enterprises.

About us:

About Jaywing

Jaywing is a data science-led search and online media specialist with an integrated approach to marketing. Jaywing has a data-first approach to online marketing. Everything we do is grounded in data science. We use data and analytics to drive performance in moments that matter. With a track record to prove it, every creative detail, strategy, or technical optimization is motivated by maximizing results for our clients. We deal with facts, not assumptions. Our approach is first and foremost analytical. What we do is about performance and results, not flattering egos.

About VWO

VWO is an experimentation platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs. We help more than 2500 brands like Domino’s, HBO, eBay, and Disney create and deliver digital experiences loved by their customers. We provide capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve engagement across the entire customer journey.

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