Cancer Council NSW
We know that mass media anti-smoking campaigns are effective at encouraging people to not smoke - research shows that 55,000 lives were saved following Australia's first big anti-smoking push in 1997!
But it's been over a decade since the last campaign in Australia. Of all the preventable causes of cancer, smoking causes the most deaths and continues to be a significant public health issue. We believe it's possible to turn this tide, but immediate action is crucial.
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