Winc Australia appoints new CEO

Workplace solutions supplier, Winc Australia, has today confirmed the appointment of Peter Kelly to the position of Chief Executive Officer (CEO) of Winc Australia and OfficeMax New Zealand. 

Winc, which stands for Work Incorporated, is a Platinum Equity company, supplying office essentials, furniture, safety equipment and IT solutions. Winc is focused on enabling businesses through the delivery of everything a workplace needs to work - supporting learners, carers and workers across the corporate, government, education and healthcare sectors. Around 200 dedicated Winc drivers deliver over 50,000 boxes to customers every working day. 

Across both the Australian and New Zealand businesses, 2,000 employees serve the needs of over 100,000 customers from 37 locations including seven major distribution centres, five of which are in Australia. 

Renee Koontz, Principal at Platinum Equity believes there’s a tremendous growth opportunity for both OfficeMax New Zealand and Winc. “Under the last several months we have been aggressively revamping our operations model to better serve customers and drive growth in key segments. In Australia, for instance, we have transformed our customer focus by restructuring around five major industry types. This enables us to deliver deep industry expertise and understanding to our customers in the government, education, care, industrial and professional services sectors. Peter brings the right passion to continue that transformation journey with more than 30 years of demonstrating strategic leadership to quickly and successfully drive business growth. He has led a number of high-profile businesses in both Australia and abroad, including SPC Ardmona and Coca-Cola Amatil Indonesia and South Korea. We’re delighted Peter is bringing his extensive experience onboard.” 

Peter was previously CEO of Blackwoods, a major provider of industrial and safety supplies. 

“I’m really looking forward to optimising and building on the existing foundations to unlock new growth opportunities for the business. I am thrilled to join the Winc team and look forward to working with our employees, customers, suppliers and other stakeholders to build on our strengths and drive the company to even greater levels of success,” said Peter. 

Previously known as Staples and Corporate Express, Winc Australia also includes the newly integrated OfficeMax Australia business, which was acquired by Platinum Equity in February 2018.

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