Elizabeth (Liz) is a data and insights professional who specialises in using her skills to drive business decisions and customer experiences. She joins the ABC from Telstra, where she has been for the past 10 years, most recently working as the Executive for Data, Reporting & Analytics.
“We’re delighted to have Liz join our team,” Leisa Bacon, ABC Director Audiences, said.
“Liz has enjoyed an incredible career with extensive experience in key areas of analytics and data which we are building out at the ABC. She’s held a variety of senior roles in the field, in addition to being active in the broader research community for many years. This positions her well to lead and support ABC’s fantastic Audience Data and Insights Team into the future.”
Liz is passionate about both the research industry, and developing highly engaged teams, who are leaders in the fields of data and insights.
Before joining Telstra, she spent 13 years with the Commonwealth Bank of Australia working in the areas of market research, customer analytics and data driven marketing. Her early career focused on economics and marketing in the agribusiness industry in Australia, New York and London.
She is a past President of the Research Society and sits on the Business Advisory Board of Deakin University’s Faculty of Business.
Liz starts at the ABC on November 15.