This is part two of the News Bulletin, September 2021 cover story on ADA FDI World Dental Congress - Special Edition. To access the full story, go to News Bulletin Online
"We are so excited with the calibre of the over 100+ speakers and contributors at this year's Congress,"
says Oscar van Elten, the ADA's General Manager – Education, Events and Sales. Some of our highlighted speakers include Professor Paul Abbott (AU), Professor Mark Wolff (USA), Dr Finlay Sutton (UK), Dr Jan-Frederik Güth (Germany) and Dr Wendy Thompson (UK) – though there are so many more.
"Certainly, COVID may have forced our hand a little at making this year's Congress entirely digital or 'virtual', but the unique opportunities this format has actually offered us really do add value to the experience – both for us as organisers and also for delegates attending."
"In terms of accessibility, the virtual space is infinite," says Oscar van Elten. "It can increase attendance globally by removing travel times, availability, and funding restrictions. We are opening opportunities for a wider audience to gather, giving you increased brand recognition on a global scale.
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"When it comes to sustainability, this format allows us to reduce our event's carbon footprint by eliminating air travel, ground transportation, hotel energy, venue energy, general waste and much more.
"Furthermore, the 'on demand' part of the digital platform really creates longer value and allows delegates, sponsors and exhibitors an ongoing opportunity to learn and interact before, during and after the event. Participants can connect virtually at more suitable times. Supporters can showcase and promote their products and services through virtual social communities and no longer worry about the lack of foot traffic and empty booths at a physical venue. Less travel, more value, effective interactions."
From challenge to triumph
"I think the challenges that last year and this year have presented for us all need no explaining," says Oscar van Elten, "but it's still been clear that the incredible research happening in scientific and in technical areas has continued apace.
"It was an honour to have been asked to undertake the role as the Scientific Programme Development Chair," says Dr Hugo Sachs. "However, without the team that I have had the privilege to work with, this would have been impossible. The challenges have been many and from my viewpoint, when the decision to make the event virtual, this changed the dynamics.
"I am ever grateful, in particular for the mammoth assistance that Associate Professor Alan Broughton provided when things were tough. The challenges pale into insignificance when we have created such a Scientific Programme for the world to view. 200 hours-plus of CPD! I have met many wonderful people by electronic means, so many have been so helpful and obliging in their support for the WDC 2021. I would hope that the 2023 event provides us all with an opportunity to meet in person.
"If you haven't registered it is not too late to participate in an FDI World Dental Congress without the burden and cost of travelling long distances," adds Dr Mark Hutton. "I look forward to 'seeing' you there."
