Advertising campaign encourages Loddon Campaspe region residents to stay healthy during COVID-19 pandemic

The Healthy Heart of Victoria initiative has launched an advertising campaign across the Loddon Campaspe region to encourage locals to keep healthy and well during the COVID-19 pandemic.

Three television commercials have been produced as part of the campaign that focus on being active, eating well and staying connected – all things that residents can do at home or close to home to benefit their health and wellbeing. The tv campaign will also be backed by an ongoing social media campaign centred around the three main themes.

Healthy Heart of Victoria (HHV) is a Victorian Government funded initiative aimed at improving the health of people in the Loddon Campaspe region – the ‘heart’ of Victoria in partnership with Campaspe Shire, Central Goldfields Shire, City of Greater Bendigo, Loddon Shire, Macedon Ranges Shire and Mount Alexander Shire.

Healthy Heart of Victoria spokesperson Alicia O’Brien said HHV projects are designed to focus on parts of the community that are the least active and least supported to improve health outcomes.

“Through the campaign the community is encouraged to be active by doing 30 minutes of physical activity each day, eating well by cooking quick, healthy recipes that include lots of vegetables and fruit and staying connected using things like face time and letter writing,” Ms O’Brien said.

“The commercials direct people back to the HHV Facebook page where a range of factsheets about being active, eating well and staying connected are available.

“The factsheets and other supporting material will be shared with a range of community groups and stakeholders to include in their newsletters and social media.

“We will also provide printed versions of these resources to local organisations such as Neighbourhood Houses and food relief agencies who are continuing to provide support to the community in a more face-to-face capacity.

“We hope that the commercials and the factsheets will inspire residents living in the Loddon Campaspe region to be more active, eat healthy food and stay connected.”

The television commercials will run on television stations servicing the Loddon Campaspe region and are also available to view on Healthy Heart of Victoria Facebook page.

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