AFRS Launches Livestream for Recruit Communication

Prospective Airmen and others with questions about joining the Air Force now have a biweekly, online resource for getting news and information.

Air Force Recruiting Service launched "The Back and Forth," a livestream show, Feb. 7. The show's producer plans to make the initiative an enduring resource for potential Air Force and Space Force recruits and their influencers.

"We wanted to have two-way communication with men and women who are making life-changing decisions in real time, not just us advertising or giving information to them," said Maj. Rico Lane, AFRS chief of national advertising. "We have to look at this as an opportunity to live out service before self and provide value to potential future Airmen and Guardians," Lane said.

Two Airmen pointing in an advertisement with a question, — Tech. Sgt. Greg Cerny and Master Sgt. Jody Reed, co-hosts of Air Force Recruiting Service's new livestream show, The Back and Forth, appear in an advertisement for the March 7, 2023 episode. Cerny is the Broadcast Operations manager for AFRS at Joint Base San Antonio-Randolph, Texas, and Reed is an instructor for the Air Force's recruiting school at JBSA-Lackland, Texas. The biweekly program features guests who talk about the latest recruiting news for the Air Force while their audience participates in Q and A session. (Air Force Recruiting Service illustration)

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