Key Facts:
The Australian fashion industry is worth $27 billion.
Australians send over 220,000 tonnes of clothing to landfill every year.
Australian fashion employs over 550,000 people.
Australian fashion is a rarity in the China market, the world's largest online fashion market.
AmoModa has been created as an effort to support Australian fashion by providing a low-cost entry to the China market.
Melbourne-based and Chinese-born entrepreneur Jacey Zhang has launched her AmoModa online platform to take Australian fashion into China. Australian fashion brands now have a brand new and uniquely tailored means to connect with Chinese buyers. No longer do they need to risk millions of dollars to enter the world's largest online market using conventional online and/or offline sales and marketing strategies.
Instead, AmoModa enables brands to showcase their prducts and conduct sales directly to Chinese consumers via its unique cross-border platform developed within China's most popular social media structure, WeChat. AmoModa has embedded its Mini Program store within this powerful and all-encompassing environment.
Chinese consumers live inside the WeChat environment. They will not type a URL into their phones or
