Investment helps Atlantic Canadian companies reach new customers in the United Kingdom and France as Canada diversifies its trade
Increasing sales starts with connecting Canadian companies to customers ready to do business. For Atlantic Canadian food and beverage firms, expanding into new markets means understanding what buyers need, building the right distribution channels, and forging relationships that generate sales. Helping companies make those connections is an investment in their growth and in a more competitive Canadian economy.
Today, the Honourable Sean Fraser, Minister of Justice and Attorney General of Canada and Minister responsible for the Atlantic Canada Opportunities Agency, announced support for eight Atlantic Canadian food and beverage companies to reach new customers in the United Kingdom and France. The initiative is led by Taste of Nova Scotia.
From October 13-15, companies including Grand Pré Wines and Fancy Pokket Corporation showcased Nova Scotia wines and bakery products in targeted sales meetings with prospective buyers, during a trade mission to the United Kingdom. They also took part in market intelligence briefings on retail operations, food trends, and logistics networks to get real insights into what UK buyers are looking for and how to get their products to market.
At SIAL Paris, from October 17-21, Atlantic Canadian firms are meeting buyers and distributors to secure new orders and expand into European markets. Through targeted business-to-business meetings, companies including Whitecap International Seafood Exporters and Nabuurs Gardens are showcasing world-class Atlantic Canadian seafood, alongside PEI-grown frozen wild blueberries and blueberry purée.
Together, the UK and France trade program is expected to generate $250,000 in sales within six months and $1 million within twelve months. It supports Canada's efforts to double non-U.S. exports over the next decade by helping businesses build stronger trade relationships and reach more customers worldwide. Expanding into the United Kingdom and European Union gives Atlantic Canadian food and beverage companies more room to grow while reducing Canada's reliance on any single market.
