Australians encouraged to “unmute” themselves and call out disrespect

The Morrison Government will today launch the $18.8 million third phase of the national campaign

to reduce violence against women and their children to mark International Women’s Day.

The Stop it at the Start campaign encourages adults to “unmute” themselves and empowers them

to take actions that will have a positive influence on the attitudes and behaviours of young people.

Minister for Families and Social Services Anne Ruston said the campaign was critical in our efforts to

prevent family, domestic and sexual violence.

“Each and every one of us has a role to play in ensuring disrespectful attitudes and behaviours

towards women are not learned in childhood,” Minister Ruston said.

“We all need to unmute ourselves when we witness disrespect and turn it into an opportunity to

set the standard for what is and isn’t acceptable.

“Taking action on this issue may seem overwhelming but if we all take small steps, such as

reconsidering our own views or talking to our children about respectful relationships, it can add up

to a positive change for Australia.”

Minister for Foreign Affairs, Minister for Women and Acting Minister for Defence, Senator the Hon

Marise Payne said launching the next phase of Stop it at the Start on International Women’s Day

sent a powerful message about the role we all must play to ensure all women can fulfil their

potential.

“We have made considerable progress towards gender equality in Australia but challenges remain

whether that be in the home or the workplace,” Minister Payne said.

“As a Government we see it as our duty to foster a culture in which Australian men grow up

respecting the women in their lives.

“Stop it at the Start demonstrates to all adults that responding to disrespect can be a constructive,

liberating and an important way to shape future generations.”

The Stop it at the Start campaign began in 2016 as an initiative under the National Plan to Reduce

Violence Against Women and their Children 2010-2022.

It is funded under the Morrison Government’s record $340 million investment in the Fourth Action

Plan with financial contributions from the governments of South Australia, the Australian Capital

Territory, the Northern Territory and Tasmania.

Evaluation research found the campaign was changing attitudes with 42 per cent of adults taking

action, such as having a conversation with a young person about respectful relationships or

changing the way they behave towards others as a result of earlier phases of the campaign.

Phase one of the campaign encouraged adults to recognise their own unconscious behaviour and

understand the influence such behaviour can have on others, including the next generation. Phase

two asked people to take ownership of the issue rather than using arguments to rationalise

disrespectful behaviours.

Phase three of the campaign will be rolled out across television, cinema, online, outdoor, digital and

social media from Sunday 14 March.

A suite of tools and resources will be available online at www.respect.gov.au to help parents and

other adults to model positive behaviours and start a conversation about respect with the young

people in their lives.

Ministers Payne and Ruston thanked the Commonwealth Bank for partnering with the Government

to deliver the launch event, where a panel discussion would highlight how government, business

and the broader community must come together to address the issue of violence against women.

If you or someone you know is impacted by sexual assault, domestic or family violence, call

1800RESPECT on 1800 737 732 or visit www.1800RESPECT.org.au.

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