Afterpay is one of Australia’s flagship fintech unicorns. Launched in 2015, the company has already notched up its 10 millionth customer. The company has scaled up overseas at a blistering pace with a unique payments service that enables consumers to stagger payments.
In this case study, Senior Manager for Public Policy, Marty Gray explains how the company grew so fast, including:
- How the company’s merchant-partnering model powered ultra-fast scaling
- How Austrade helped raise the company’s profile overseas
- What makes Australian fintech competitive in global markets.
It’s quite a story. By mid-June, 55,400 retailers around the world were using the Afterpay service – including merchants in US, UK, Canada and New Zealand. And by stealing a march on global competitors, Afterpay has created an Australian fintech with amazing, long-term prospects.