Billion dollar fintech, Afterpay, shares secrets of rapid global growth

Austrade

Afterpay is one of Australia’s flagship fintech unicorns. Launched in 2015, the company has already notched up its 10 millionth customer. The company has scaled up overseas at a blistering pace with a unique payments service that enables consumers to stagger payments.

In this case study, Senior Manager for Public Policy, Marty Gray explains how the company grew so fast, including:

  • How the company’s merchant-partnering model powered ultra-fast scaling
  • How Austrade helped raise the company’s profile overseas
  • What makes Australian fintech competitive in global markets.

It’s quite a story. By mid-June, 55,400 retailers around the world were using the Afterpay service – including merchants in US, UK, Canada and New Zealand. And by stealing a march on global competitors, Afterpay has created an Australian fintech with amazing, long-term prospects.

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