Australia's world class business events offerings will be on display, as Australia Next, Australia's signature incentive showcase, kicks off in Melbourne.
The Australian business events industry will meet with almost 100 international business events buyers and show them first-hand the diverse incentive offering and event capabilities on offer in Australia.
International business events buyers will see the best that Australia has to offer by visiting regional Victoria, Cairns, Brisbane, the Gold Coast, Sydney, Perth, Adelaide and Hobart.
Year after year, Australia Next drives real outcomes and helps to establish a strong pipeline of international business events across Australia.
Over the past two years the showcase has helped to secure 45 events for Australia worth almost $37 million and it is expected those numbers will continue to grow.
Quotes attributable to Minister Farrell
"Business events are a valuable part of our visitor economy and Tourism Australia's signature incentive showcase, Australia Next, will ensure we maintain a strong pipeline of international business events in coming years."
"This is the third consecutive year we have welcomed international business events buyers to Australia. The showcase was held in Adelaide in 2023 and in Cairns last year, securing business leads worth hundreds of millions of dollars."
"We look forward to Australia Next this year in Melbourne and are confident that once international business events buyers have seen what Australia has to offer, they will bring their next event Down Under, delivering more opportunities for Aussie businesses."
Quotes attributable to the Minister Dimopoulos
"We're thrilled to welcome Australia Next 2025 to Melbourne and share the best of our city with visitors from around the world."
"Hosting this global incentive showcase is an opportunity to demonstrate why Melbourne is Australia's major events capital and a leading destination for business travellers. From immersive cultural experiences to unforgettable regional journeys, Victoria has everything delegates need to collaborate and be inspired."
