The Honourable Mary Ng, Minister of Small Business and Export Promotion, on behalf of the Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced an investment of over $52,000 to Good Food for Good, an enterprise that makes gluten-free, organic, and vegan foods. The funding will allow the company to expand its presence in the United States.
The project includes activities to increase demand for their sauces, condiments and teas, through attendance at key tradeshows, market research and advertising.
The project is funded through the Canadian Agricultural Partnership's AgriMarketing Program, which helps industry increase and diversify exports and seize market opportunities. The program supports promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.
Quotes
"Canadian agriculture and agri-food products are known around the world for their high quality, and consumer demand is growing. This investment will help create new export opportunities for Good Food for Good and will help our Government reach its goal of increasing Canadian agri-food exports to $75 billion by 2025."
- The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food
"The Government of Canada is proud to support small businesses in their expansion into new markets. By investing in local businesses like Good Food for Good in Markham, not only are we helping create good local jobs, we are also helping small businesses in the agri-food industry grow and diversify exports to international markets."
- The Honourable Mary Ng, Minister of Small Business and Export Promotion
"Investment from the AgriMarketing Program really helped us made inroads in the US market. We are on a mission to make a difference in 1 million lives by 2020 through our healthy sauces and Buy one, Feed one model. This funding really helped us launch in California, a market with almost the same population as Canada, helping us get closer to our goal."
- Richa Gupta, Founder, Good Food for Good Inc
Quick facts
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The Canadian Agricultural Partnership is a five-year, $3 billion investment by federal, provincial and territorial governments to strengthen the agriculture and agri-food sector.
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The United States imported $450 million worth of seasoning and dressing products from Canada in 2018. The American hot-tea market is the fifth-largest in the world, worth approximately $3.5 billion in 2018.
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Launched in 2013, Good Food for Good uses a "buy one, feed one" business which matches every purchase with a donation to feed someone in need.
