Cancer Council WA is thrilled to be named winner of the 2026 Consumer Protection Awards - Kidsafe WA Award for its Clear the Air® program, which protects children and young people from vaping, smoking, and new and emerging nicotine products.
Cancer Council WA Make Smoking History Manager, Libby Jardine, said the program has achieved a lot in a short period of time, but the work is far from over.
"Cancer Council WA is honoured to be recognised alongside the other finalists for our contribution to advancing injury prevention for Western Australian children," Ms Jardine said.
We thank Healthway for their continued funding and Lotterywest for their seed funding, which ensures our program can continue to deliver a combination of education, tools, and support to make a real difference in the lives of young people.
"We know the tobacco and vape industries are looking for any opportunity to trap young people into a lifetime of addiction and many young people are already struggling with nicotine dependence, whether from vaping, smoking, or newer products such as nicotine pouches.
"Clear the Air® helps them understand the risks and take steps toward quitting.
"Thanks to a small but mighty team, Clear the Air® will continue to adapt and respond to whatever harmful and addictive nicotine product the tobacco and vape industries use to target a new generation.
"Our work is far from over, but today we celebrate this important recognition and recommit to keeping WA kids safe from preventable harm."
About Clear the Air® program
- Clear the Air® takes a comprehensive approach to protect kids and young people from nicotine-related harms, while also providing support to young West Australians who are already addicted.
- The program has delivered three strategically targeted digital campaign waves designed to engage young people, with two more now funded to extend its reach and reinforce behaviour change over time.
- Alongside these campaigns, Clear the Air® provides evidence-based tips and interactive tools that empower young people to make informed decisions and take steps toward quitting nicotine use.
- The program also supports youth-focused professionals and organisations through free training and resources, helping them build the skills and confidence to have meaningful conversations with young people about vaping and other nicotine products.
- In addition, Cancer Council WA continues to advocate to governments and key decision-makers to strengthen legislative reforms and enforcement, further protecting young people and creating a healthier future for all.
Young people who want to quit vaping can visit cleartheair.org.au
