Central Geelong business confidence

Councillor Peter Murrihy, Chair, Central Geelong Marketing

Despite the pandemic, new businesses have continued to flourish and are choosing central Geelong because it remains an attractive place to eat, drink, shop and socialise. The rise in new businesses in recent months is a great sign that business confidence has returned, and that further growth is on the horizon.

Through major initiatives such as the City Deal and a range of significant private investments in hotels and apartments, there is a lot of optimism about the future of central Geelong. With more visitors and residents expected to call the city centre home, central Geelong is well placed to see an even greater social and economic rebound in the medium term.

Acting Director Economy, Investment andAttraction Tim Ellis

The City’sextensive support measures and continued high-level investment in CBD projectshas helped sustain traders through the tough periods of the pandemic. Our economicsupport packages, totalling $16.9 million, have provided direct assistance tobusinesses and are aiding in their recovery.

Alongside this,Central Geelong Marketing have provided extensive promotion for local tradersand have continued to run flagship programs, such as Tastes of Central Geelongand Sidewalk Sales, that generate further activity for the CBD. The City’stargeted investment and support has steered Central Geelong businesses throughthe worst of the COVID-19 pandemic and helped them find new and innovative waysto trade.

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