The research, conducted in Victoria in February 2018, looks at the motivations, needs and attitudes of Chinese travellers.
For example, items such as rice cookers, access to hot water and increased access to wifi might seem cliché, but many visitors indicated they would appreciate these things being offered with their accommodation.
While Chinese visitors are eager to embrace the unique experiences offered by caravan and camping holidays, the report also found there is a need to explore options to subtly educate Chinese guests so they can get the most out of a caravan or camping holiday. This is because, for 80% of the respondents, they had never stayed in a caravan park before. ---
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