The popular stereotype of entrepreneurs such as Steve Jobs or Elon Musk is of heroic individuals battling alone against the odds. These stereotypes are strongly embedded, but they are limiting, incorrectly framing entrepreneurship as attainable only through unique talent and exceptional skill. Recently published research from Chalmers University of Technology, Sweden, highlight how introducing questions of identity into entrepreneurial education can help break down these limitations and yield greater diversity in the field.
“The stories’ similarities and differences mirror the different perspectives and reactions to social media and other environmental inputs that students may experience themselves, thereby opening up for reflection and discussion. Identity management as an important tool in entrepreneurship pedagogy has previously received only limited research attention,” says Karen Williams-Middleton.