Continuing to reduce alcohol-related harm in young people

  • New study results reveal positive parent results regarding adolescent alcohol use
  • $2.159 million in additional funding for next phase of Alcohol.Think Again's Parents, Young People and Alcohol campaign

According to a newly released study, Alcohol.Think Again's Parents, Young People and Alcohol campaign has improved parents' knowledge, attitudes and behaviours toward adolescent alcohol use in Western Australia.

 

The high awareness of the campaign advertisements has been associated with improvements in the way parents think and act regarding young people and alcohol use.

 

In 2015, parents were two and a half times more likely to agree that providing under 18s with alcohol did not teach responsible drinking compared to parents in 2012.

 

Parents surveyed after the campaign in 2015 were almost twice as likely to have recently discussed alcohol risks and limiting drinking with their child than parents surveyed before the campaign.

 

The Parents, Young People and Alcohol campaign was launched in 2012 with Healthway funding, and additional funds of $2.159 million have been provided by the McGowan Government to extend the campaign until 2021.

 

The new funding aligns with a recommendation from the Preventive Health Summit hosted by the Minister for Health in March, which called for sustained investment in public education to prevent and reduce risky alcohol use and related harm.

 

Hosted by the Mental Health Commission, in partnership with Curtin University's McCusker Centre for Action on Alcohol and Youth, Alcohol.Think Again aims to reduce the level of alcohol-related harm and ill-health in Western Australia.

 

The recent study was published in last month's issue of Drug and Alcohol Review.

 

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