Latrobe City Council is supporting the Latrobe City Business Chamber (LCBC) by providing a funding contribution to the Chamber's first year of operation.
As part of Council's COVID support and recovery package, $69,000 was allocated for the establishment and first year of funding for the combined chamber.
Council assisted representatives from the three major towns business associations Traralgon Chamber, Advance Morwell and Moe Traders Group to develop the LCBC.
The LCBC aims to become the premier business networking, support and representation organisation representing the interests of all of Latrobe City.
Mayor of Latrobe City Council, Councillor Kellie O'Callaghan, said Council is proud to support the LCBC.
"The LCBC is one voice representing all businesses within Latrobe City, leading a collaborative effort to develop the region," said the Mayor.
"The aim of the LCBC is to provide positive leadership and marketing of the Latrobe City as a regional hub supporting business in the region.
"Facilitating the establishment of the LCBC helps to support the delivery of actions noted in Our Transition Plan to support the attraction of new industries and business, to support the transition of our economy."
The Chamber aims to establish a strong membership base, along with well-established networks across all sectors and will boast a fresh new brand and website to support promotion and marketing.
The funding provided by Council will be used to focus on attracting new members, providing member benefits and the delivery of business events.
The LCBC plan states the Chamber will work with larger organisations, including the Victorian Chamber of Commerce and Industry (VECCI), Regional Development Victoria (RDV), the Latrobe Valley Authority (LVA) and importantly Council to connect businesses, offer targeted support and help showcase what Latrobe City has to offer.
Council is looking forward to continuing working with the LCBC over the next 12 months.
