A scholarship has been awarded to twelve South Australian wine industry professionals to upskill in wine business and tourism. The program is an initiative of the Great Wine Capitals (GWC) Adelaide chapter and being delivered by Adelaide Business School, the University of Adelaide.
The scholarship recipients will take part in 'The Art and Science of Sustainable Wine Business and Tourism' program, which will run for six days in May to June. It aims to build capacity among wine industry professionals and attract new talent to the sector.
Participants will be equipped with best practice knowledge to strengthen their entrepreneurial mindset, build brand reputation, design effective digital communication strategies, identify appropriate distribution channels and negotiate with channel partners. They will be equipped with the skills to develop engaging cellar door and tourism experiences and optimise the use of available resources.
In the final day, participants will engage with a curated group of select speakers from the Great Wine Capitals Global Network, from South Australia and from across the world's 12 greatest wine regions.
The Adelaide, South Australia chapter of Great Wine Capitals is a partnership between the University of Adelaide, the Department of Primary Industries and Regions (PIRSA), South Australian Tourism Commission, and South Australian Wine Industry Association
The University of Adelaide's Dr David Jaud, Program Director of Wine Business at the Adelaide Business School said:
"Well done to the successful applicants. I am thrilled to welcome these wine industry professionals to Adelaide Business School at the University of Adelaide as part of the exciting program.
"This incredible opportunity will bring together talented individuals from diverse backgrounds and wine regions across South Australia. Their collective experience and skills will spark insightful discussions, fresh perspectives, and valuable networking opportunities."
Clare Scriven MLC, Minister for Primary Industries and Regional Development said:
"Congratulations to the successful applicants who will participate in this innovative educational program, I commend them for their initiative and enthusiasm to further develop your entrepreneurial skills.
At the end of the course, participants will be better positioned to handle the growing complexities of the industry, build leadership and personal capabilities and successfully combine evidence-based data and creative ideas for business success.
This fantastic opportunity is made possible through Adelaide's membership in the Great Wine Capitals Global Network which acknowledges South Australia as Australia's premier wine state, producing more than 80 per cent of the nation's premium wine from some of the oldest vines in the world."
Zoe Bettison MP, Minister for Tourism said:
"South Australia's wine tourism sector is a vital part of our state's identity and economy, attracting visitors from across the country and around the world.
This innovative educational program will ensure our wine industry professionals are equipped with the skills and knowledge to meet changing visitor expectations and deliver world-class experiences.
Congratulations to the scholarship recipients - your passion and expertise will help keep South Australia at the forefront of global wine tourism.
