Fast Company talked to a University of Cincinnati biomedical engineer about new technology designed to prevent brain injuries in athletes.
The company Q30 released a plastic-covered steel band that players wear around their necks that applies mild pressure to an athlete's jugular vein. Q30 says the medical device "increases blood volume inside the head and helps reduce the brain's movement."
Featured image at top: Former Cleveland Browns' running back Peyton Hillis carries the ball against the Cincinnati Bengals. Hillis sustained two season-ending concussions while playing in the NFL. Photo/Michael Miller
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