INTRODUCING: THE SMURF CREW COLLECTION
A Smurfette-inspired remix of Fenty Beauty, Skin & Hair favourites
Get ready to feel blue'tiful — the Smurfs just got Fenty-fied. In celebration of Rihanna's upcoming role as Smurfette in the new Smurfs movie (in cinemas July 10), Fenty Beauty, Fenty Skin, and Fenty Hair have teamed up with the iconic blue crew to launch the Smurf Crew Collection — a playful, limited-edition edit packed with vibrant colour, dreamy texture, and nostalgic Smurfy flair.
Wrapped in Smurfette-inspired packaging and collectible-worthy charm, this drop channels the fun, bold energy of the Smurf crew into your beauty routine.
"Smurfette has always stood out to me in her own bold and beautiful way. That's the energy we brought to this Fenty Beauty, Skin and Hair collection. It's playful, powerful, and for anyone who wants to have fun with beauty." – Rihanna
The Smurf Crew Collection includes:
- Smurfette Smooches Lip Essentials Duo + Keychain ($72): Lavender Gloss Bomb + red-tinted 'Smurfberry' Lip Oil with a disco ball keychain.
- Fenty Icon Velvet Liquid Lipstick in 'Smurf'Melon' ($45): A juicy watermelon red in a whipped, velvety matte finish.
- Mushroom Sponge 2-Piece Makeup-Blending Set ($24): Smurf-inspired, precision sponges designed for flawless application.
- Fairy Bomb Smurfette Daisy Flower Shimmer Puff in 'Smurf'Sugar' ($65): A rosy copper shimmer puff for daisy-dusted, all-over glow.
- Butta Drop Mini Shimmering Whipped Oil Body Cream in 'Smurfberry' ($38): Hydrating body cream with holographic shimmer and a nostalgic Smurfberry scent.
Available now for a limited time
Online at FentyBeauty.com and Sephora.com.au, and in-store at Sephora.
ABOUT FENTY BEAUTY, SKIN & HAIR Rihanna, in partnership with KENDO Brands, an LVMH-owned beauty developer, has created a global beauty portfolio comprised of four game-changing brands for makeup, skincare, fragrance and hair. Beginning with Fenty Beauty in 2017, Rihanna ignited a worldwide movement in the beauty industry that focused on providing effective and uplifting beauty products for all people, reflective of her personal journey and perspective. Upholding her mission of "Beauty For All", Fenty Beauty, along with Fenty Skin (2020), Fenty Eau de Parfum (2021), and Fenty Hair (2024), deliver on this unifying ethos with products that exceed existing standards of excellence.
