The State Government, through Tourism WA, has allocated more than $20 million in funding to support Western Australia's five regional tourism organisations over five years, marking the longest consecutive funding agreement.
From July 1, 2021, the funding will be distributed equally to Destination Perth, Australia's South West, Australia's North West, Australia's Golden Outback and Australia's Coral Coast.
The five-year commitment reflects the importance of regional and intrastate tourism to the State's economy as it recovers from the impact of the COVID-19 pandemic.
Tourism WA will work with the regional tourism organisations to develop destination management and marketing plans that build on the boost in local visitors that are increasingly holidaying throughout the State.
The agreements add to a number of State Government initiatives to support the tourism industry including: the Wander Out Yonder campaign, working with partners to offer 50,000 affordable airfares between Perth and the North West, and the Tourism Recovery program grant packages.
As stated by Tourism Minister Paul Papalia:
"I'm proud to announce this five-year funding, which acknowledges the vital role regional tourism organisations play in developing and promoting our State.
"It's more important than ever that Western Australians are reminded of the incredible holidays they can have in their own backyard.
"Our regional tourism organisations are the ones with the connections, experience and local knowledge that can promote this best.
"I encourage all tourism operators to join their regional tourism organisation, to have access to their expertise so we can all work together to keep our industry strong."
