Ballarat retailers will have free access to Sunrise host and small business guru David Koch's initiative 'Bricks and Clicks', to help embrace the power of digital media.
The 'Bricks & Clicks' free face-to-face breakfast workshop, supported by the City of Ballarat in partnership with Xero and Netregistry, will assist local retailers wishing to start selling online or improve their digital presence.
The free workshop, to be held at the Ballarat Tech School on Thursday, 19 September from 7.30-9.30am, follows the success of Kochie's six-part documentary series 'Business Builders', aired on Channel 7.
With close to 60 per cent of Australia's small businesses still failing to have an online presence, 'Bricks & Clicks' aims to bridge the digital skills gaps to upskill local business owners with the tools they need to take their products online and to the rest of the world.
TV host David Koch says retail e-commerce sales are skyrocketing and small business owners must be prepared to meet the changing retail landscape or risk closure. "The greatest innovation challenge facing the Australian economy and business community is getting traditional bricks and mortar businesses online."
Current studies show too many Australian businesses are unprepared to take advantage of the skyrocketing e-commerce market and global digital economy. The free step-by-step guide connects n retailers to the tools and resources they need to get online and transform from local retailers to global brands.
The 'Bricks & Clicks' workshop will be hosted by Moira Geddes.
