Last week, the City of Greater Geelong hosted a Regional Export Roadshow delivered by Global Victoria to help our region's exporters shape their next global chapter and thrive in international markets.
The International Markets export workshop combined the global knowledge of Victorian Commissioners and practical guidance, led by Victorian Commissioner to Europe (Ireland, the Nordics and Eastern Europe) Tim Dillon, and Director at ICAL International Customs and Logistics Mark Coleman.
The event provided a comprehensive overview of the current global trade landscape with real-time market intelligence.
Speakers shared international market insights, macroeconomic trends and consumer behaviours along with tools and resources available from Regional Development Victoria and the TradeStart network.
Participants walked away with practical tools and strategies to implement in their businesses.
The workshop featured a panel discussion with trade experts who offered practical guidance and helped recognise pathways to international success.
This forum was a part of the Victorian Government's $10 million Growing Regional Food and Fibre Exports Program, which supports regional businesses in connecting with global markets.
Greater Geelong Mayor Stretch Kontelj OAM:
We're proud to host part of this workshop series as a city with a wealth of innovative and export-ready businesses.Events like this help businesses unlock their potential to connect with global customers and develop their business to be agile in a competitive landscape.
Councillor Trent Sullivan, chair of the Economic Development Portfolio:
This was such a fantastic event, supporting the global ambitions of our state's regional export businesses.It will further strengthen our food, beverage and agri-business industries with export capabilities and opportunities.
