Guess who just reduced store theft by 72%?

JD Sports Fashion Holdings Australia Pty Ltd operates in Australia under the JD Sports, Glue and Super Glue retail brands, offering aspirational brands such as Nike, Adidas, Ivy Park, Fila, Levis, Puma, Stussy, Lacoste, Tommy Hilfiger and other cutting-edge streetwear and youth fashion.

Results from a six month trial of Concept Tag has resulted in an astonishing reduction in profit erosion through theft.

The incredible results achieved through the trial surpassed all expectations and represents one of Australia’s largest and fastest store loss-reduction successes in the last decade.

The trial, conducted in two of Glue Store’s most challenging stores, included:

o 28,000 Concept Tags (compatible with their existing EAS detection systems)

o Customised Tag Guidelines

o Multiple staff training sessions, ensuring merchandising consistency and best-in-field benefit denial

o Monthly tag audits with detailed progress reports

Mark Boyd, JD Sports Fashion Australia’s head of profit protection, said ” I haven’t seen a security tag work this well for over a decade. Concept Tag has significantly reduced profit erosion in our business by displacing criminal activity to easier targets.”

Shoplifters today use a hook or magnet device, legally available online from hundreds of sellers. These tiny items can be concealed in hand, and are used to open old-style tags in seconds, without a sound or disturbance to notify staff that its happening.

These bootleg detachers are behind the increasing trend of in-store theft, costing retailers billions in stock loss each year.

Peter Hogan, Concept Tag Sales Director, said, “Concept Tag is the world’s most secure stock protection tag. Its revolutionary locking mechanism can’t be opened with magnets or hooks, and can withstand 50kg of force pressure, five times more than standard old-style tags.”

“This trial with Glue Stores demonstrates Concept Tag delivers significant results, preventing shrink and increasing bottom line profits. It’s a game-changer for retailers who adopt the technology, driving shoplifters to easier targets.”

Mark Boyd was the first to bring Concept Tag into Australia, and his results at JD Sports Fashion Australia are the best in the industry. Recently confirmed by winning the prestigious award of Loss Prevention Director of the Year 2018, and his team also won Loss Prevention Team of the Year. For an interview with Mark, please contact Celina Farrell, Jacloc Marketing Manager, on

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