Honor’s Singles’ Day Sales Record Seals its Global Success, Bucks Trend Amid Global Downturn

Champion of China Singles’ Day Sales for the 3rd Consecutive Year[1]

Over 1 Million Units Sold During Diwali in India

Best Seller in Western Europe, South East Asia and Russia

Honor, the young, innovative and trendsetting smartphone e-brand for digital natives, announced today the brand was the top Singles’ Day performer in terms of sales volume and revenue under the Smartphone category on both Tmall.com and JD.com, the two biggest e-commerce platforms in China. The success represents the 3rd consecutive year of Honor’s sales supremacy during this festive season.[2]

Singles’ Day helped to extend Honor’s growing influence into Southeast Asia. In Indonesia, Honor became a best seller in Mobile Category and Electronics Category at shopee.com, selling over 8,000 units within 80 minutes.

Moreover, the recently launched Honor Magic2 was another strong sales performer. It was the best-selling smartphone in terms of sales volume and revenue in RMB 4,000-5,000 range (US$580-720) at Tmall.com and JD.com.

Meanwhile in India, over one million units of Honor products were sold during the Diwali promotional period, a 300% YoY increase from 2017. The most popular products included Honor 9N, which became the Star Product on Flipkart’s Big Billion Days; and the recently launched Honor 8X, which became the Best Seller on Amazon India on the first selling day.

Since its launch this September, Honor’s rising star the Honor 8X Series has sold six million units globally. It became the Best Seller in these countries or regions: Amazon Germany[3]; France smartphone online sales[4]; GITEX, the biggest technology show in Middle East, North America and South Asia.

/Public Release.