Media release For immediate issue
HOYTS and D-BOX take their partnership to the next level, bringing more epic cinema experiences to Australia and New Zealand
HOYTS is expanding its D-BOX offering with 539 new haptic seats across 19 auditoriums—including eight new locations—delivering more immersive movie experiences to audiences across Australia and New Zealand.
The HOYTS D-BOX experience features ultra-comfy motion recliners that move in sync with the on-screen action, to create a fully immersive cinematic experience. Every seat has its own control panel, allowing the guest to personalise their experience. The result is unparalleled and has reinvented the way audiences experience a movie in cinema by allowing them to feel that they are part of the action.
The HOYTS Group President and CEO Damian Keogh said the expansion allows HOYTS to better meet the demand for DBOX at existing cinema locations, whilst also bring the experience to even more movie goers.
"People are looking for more than 'just a movie' when they come to our cinemas. They're after unique experiences that can't be replicated anywhere else. Whether they're watching the latest horror movie, blockbuster or even musical comedy, our guests are after an immersive cinema experience and D-BOX haptic seats deliver just that," Damian said.
"The opportunity gives guests the chance to not just 'see' a movie but to 'feel' it, which gives HOYTS the edge in what is an extremely competitive space."
Over the next 12 months, HOYTS will be delivering a 70% increase in motion recliners, bringing the total number of D-BOX-equipped auditoriums to 44. The collaboration with D-BOX Technologies Inc. marks a major milestone in their six-year relationship and further expands D-BOX's global footprint to more than 1,126 installed or committed auditoriums.
D-BOX Interim President and CEO Naveen Prasad said as global demand for immersive entertainment grows, D-BOX is uniquely positioned to deliver at scale as the trusted technology partner to leading exhibitors.
"HOYTS continues to be an exceptional partner in elevating the cinema experience through innovation. This expansion deepens D-BOX's presence in Australia and New Zealand and reflects our shared commitment to delivering experiences that drive both audience engagement and business results," Naveen said.
"We are proud to deepen our collaboration with HOYTS and to help create lasting value for both companies and for moviegoers."
