The Australian Government will support the meat, dairy and plant industries by improving existing arrangements that deliver accurate and clear food labelling, ensuring consumers have informed choice.
Research by Food Standards Australia New Zealand (FSANZ) has found consumers can accurately identify plant based products.
Following engagement, the Government will strengthen existing voluntary labelling guidelines through the development of an Industry Code of Practice, led by the Alternative Proteins Council.
The voluntary Code will provide clearer guidance to plant-based producers by discouraging animal imagery, limiting meat specific terminology, improving the prominence of plant based qualifiers, and establishing a transparent complaints mechanism.
The Industry Code of Practice is the next step in ensuring the continued consistency and success of plant-based and alternative-protein labelling.
