Interactive Mural & Animation Film Gives an Identity to Children Exposed to Domestic Violence across Australia
Australia, November 25, 2019— On November 25 each year, the United Nations marks the International Day for the Elimination of Violence against Women. This day aims to raise awareness of the sexual and physical violence that girls and women face every day, which the United Nations has called a global pandemic, with the ultimate goal to wipe out violence against women[1].
In Australia, more than 1 million children are affected by domestic and family violence[2]. Experts say that exposure can lead to short and long term negative mental, behavioural, and social effects- and those who witness physical, emotional or verbal domestic violence are twice as likely to abuse drugs, and six times more likely to die by suicide[3].
In a bold move to expose Australia's domestic violence problem, international lifestyle brand Jeunesse Australasia, and their charitable arm Jeunesse Kids, are bringing attention to the hidden struggles of children affected through a national purpose campaign.
In partnership with not-for-profit charity Friends with Dignity, the initiative is set to launch through the grand reveal of a raw, emotionally moving interactive mural and animation film titled 'Sarah's Story' on York Street in Sydney's CBD on the 20th of November—marking the United Nations Universal Children's Day.
Jeunesse Australasia hopes to raise awareness around these sobering statistics through 'Sarah's Story'—a story based on the real-life events of a 6-year-old child affected by exposure to domestic violence in the home, and her remarkable recovery through the charity's scholarship program called Little Friends.
The powerful mural will reveal the striking image of a young girl named Sarah— with the artist using Jeunesse NV Foundation product alongside other eco-friendly paints to craft an expression that communicates experience beyond her years. The wall will also feature a QR Scan Code that will bring Sarah's story to life in a short animation film—revealing her tainted relationship with music, which stemmed from her parents' attempts to drown out and shield her from the domestic violence happening behind closed doors.
The violin acoustics that play in the animation film is an original recording that come from the young girl herself, who through the scholarship program learned to play the violin and in doing so recreated a positive relationship with music.
General Manager of Jeunesse Global Australasia—Rachel McVinish believes that 'Sarah's Story' is a truly touching example of the Little Friends scholarship program and the Jeunesse Kids partnership—one which they hope will empower communities to give children a brighter future.
"We envision a world where all children have the opportunity to grow and flourish and look forward to a happy, successful future," says McVinish.
The Little Friends biannual scholarships help to cover a variety of areas—from helping kids attend camp and after-school activities with their peers, to providing uniforms & textbooks and extra-curricular activities including equipment for music classes.
"The Little Friends Scholarship program, with the support of Jeunesse Kids, ensures all children who are facing or have faced domestic violence have the ability to normalise and improve their lives,"
says Friends with Dignity Co-Director and Chief Financial Officer, Julia McKenna.
"The scholarships are designed to help young domestic violence survivors re-build their confidence by finding something they are good at, and ensuring their education continues. This campaign is giving this much needed cause a platform and will raise a much-needed voice for these children in need."
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