The United Nations' International Organization for Migration (IOM) is proud to announce a new collaboration with YG Entertainment, one of the world's leading K-pop entertainment companies, to promote renewable energy in crisis-affected communities as part of broader peacebuilding efforts. BLACKPINK, one of the most prominent female music groups globally, will use their world tour to help expand access to clean energy, demonstrating how creativity and innovation can advance sustainability and peace.
As part of this initiative, YG Entertainment will offset the electricity consumption from BLACKPINK's Seoul and London stops on their upcoming world tour using Peace-Renewable Energy Credits (P-RECs) generated by an IOM-managed solar plant in South Sudan and issued by Energy Peace Partners. The P-RECs represent a new way to link climate action and humanitarian impact, supporting renewable energy in regions affected by conflict and displacement.
"This collaboration reflects the kind of bold, creative thinking we need to tackle global challenges like displacement and energy inequality," said SungAh Lee, IOM Deputy Director General for Management and Reform. "By connecting the power of music with the urgent need for sustainable solutions, we are expanding access to clean energy, supporting education, and strengthening the foundations of peace. This is the kind of forward-looking collaboration that can inspire real change."
Proceeds from the P-RECs will be reinvested into a community solar system at Dr. John Garang Memorial University of Science and Technology in Bor, South Sudan. The initiative will provide a reliable and sustainable source of green energy. This will enhance the learning environment for thousands of students while fostering social stability and laying the groundwork for lasting peace.
"At YG Entertainment, we believe music can be a force for good," said Min Suk Yang, CEO of YG Entertainment. "Through this partnership, we're proud to contribute to renewable energy solutions that reach far beyond the concert stage, supporting education, sustainability, and communities affected by crisis."
This effort goes beyond reducing emissions. In fragile settings such as South Sudan, access to clean and consistent power helps keep classrooms open, strengthens local institutions, and promotes long-term resilience. Dr. John Garang University will benefit from a solar photovoltaic and battery storage system powering essential facilities such as the science laboratory, library, and administrative offices.
The initiative builds on IOM's broader efforts to use renewable energy as a peacebuilding tool in South Sudan and beyond. P-RECs have already funded new solar systems at public hospitals in Malakal and Bor, providing immediate peace dividends by improving access to essential services while reducing emissions and operational costs.
"We welcome this groundbreaking collaboration," said Dave Mozersky, President of Energy Peace Partners. "We are grateful to IOM and YG Entertainment for their commitment to innovation and sustainability and are pleased that this P-REC transaction will contribute to supporting new electricity access, given the many challenges faced by communities in South Sudan."
This partnership represents a milestone in the collaboration between the entertainment and humanitarian sectors to advance sustainability and peace. It sets a powerful precedent for how global talent can use their platforms to drive meaningful climate action and support communities in need.
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