João Paulo Pacífico Invests in Compassion, Says Greenpeace

Greenpeace

Millionaire businessman, João Paulo Pacifico, challenges the very foundations of conventional economic wisdom in this captivating episode.

Unveiling the hidden facets of financial markets, João Paulo shares firsthand experiences from the tumultuous 2008 crisis, highlighting the dehumanisation within the system. He recounts a pivotal moment during the crisis, leading him to question the ethics of capitalism, and create Gaia, a venture founded on principles of empathy and sustainability, aiming to redefine success in the business landscape.

The conversation explores the origins of innovation, debunking the myth of individual genius and shedding light on the collaborative efforts behind groundbreaking advancements. From critiquing exploitative financial practices to advocating for impact investing, this episode examines the urgent need for alternative business models that prioritise both people and the planet.

Listen to SystemShift on Apple Podcasts, Google Podcasts, Soundcloud, Spotify, YouTube, or wherever you get your podcasts.

Below is a transcript from this episode. It has not been fully edited for grammar, punctuation or spelling.


Transcript coming soon…

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