The Andrews Labor Government is continuing its push to win a bigger share of the $US300 billion Chinese sports industry, with a major trade mission officially launched today.
Minister for Jobs, Innovation and Trade Martin Pakula announced the major trade mission today at the AFL 2019 China Game launch, set to take place on 2 June in Shanghai between St Kilda and Port Adelaide.
The mission will showcase Victoria’s sports industry and lifestyle offering to China-based partners and potential investors.
With the global sports industry valued at more than $1 trillion per annum and growing faster than global GDP, Victoria’s globally competitive companies are well placed to meet the demands of the booming sector.
A five-year national plan is underway in China to build thousands of new sporting facilities and to develop innovative sports technologies.
China’s fast-growing sports sector, which is tipped to reach more than $800 billion by 2025, presents real opportunities for Victorian expertise and capability in all stages of the major sporting event life cycle.
As noted by Minister for Jobs, Innovation and Trade Pakula
“I’m thrilled to be one of the 11,000 fans expected in Shanghai to watch the Saints take on Port, and look forward to showcasing Victoria’s sporting capabilities to China as part of the trade mission.”
“Our sports sector supports more than 65,000 full-time jobs across the state and is a globally competitive player in sport technology, science and infrastructure.”
“We’re creating more jobs and opportunities within the sports sector by facilitating their entry into major international markets like China.”