• The Sparkling Dance Collection has fast become an iconic range for Swarovski, thanks to its innovative ‘dancing’ design concept
• Playful yet refined pieces capture the magic of light and dance to the wearer’s rhythm, echoing their every mood
• Following the success of the Collection launched in 2017, Swarovski has continued to introduce a fresh interpretation each season
• The pre-fall 2019 Collection embodies the FW19 ‘Magic of Light’ theme and takes inspiration from Icelandic landscapes
• This season, Swarovski’s ‘Dance of Light’ TV campaign theme showcases emotion in motion and is a reminder to women to be free-spirited
Swarovski continues to celebrate feminine strength in all its brilliance this season with the latest additions to its much-coveted Swarovski Sparkling Dance Collection, empowering women to express themselves.
Designed to capture the light as it’s never been seen before and dance to the wearer’s rhythm, there is something truly magical about the Collection. Swarovski’s Creative Director Nathalie Colin explains the alluring appeal of the design, “The magic of Swarovski lies in the fascinating play of reflections between crystal and light. Emotion in motion is how I would describe Swarovski Sparkling Dance and the Collection is a brilliant reminder for women to be free-spirited. Every move sparks joy, beauty and playfulness, bringing a dynamic touch of sparkle to every look, style and occasion. Ultimately, it helps women to express what they are feeling, without having to say a word.”
This refined, elegant playful Collection is the perfect partner for all women, suiting so many different styles and looks. The brand showcases its innovative craftsmanship to dazzling effect with sparkling elements that catch the light and appear to dance with every movement.
ABOUT THE CAMPAIGN
This message will be captured by the Dance of Light campaign story, which celebrates emotions in motion and first launched in SS19 on swarovski.com and Swarovski social channels. The summer celebrated joy, surprise and bliss, while this season the spotlight is on tenderness, thrill and desire. The story sees these emotions brought to life through the beautiful medium of contemporary dance by a graceful, modern woman wearing Swarovski Sparkling Dance earrings, rings and pendants.
Each season Swarovski brings to life this exceptional and iconic design in new and exciting ways. For FW19, the theme is the ‘Magic of Light,’ and just like the main Collection, the pre-fall Sparkling Dance Collection takes its inspiration from the pure landscapes of Iceland and the starry Arctic sky, illuminated by the Northern Lights.
For pre-fall 2019 the ‘dancing’ design concept makes its debut on earrings and bracelets that lend sparkle, brilliance and eye-catching movement to everyday looks.
Swarovski stones in new icy green and mint tones echo the pure beauty of the Icelandic landscape and gracefully shimmer and dance within a scintillating crystal pavé setting.
Accompanying the new injection of color, pre-fall sees the introduction of crystal cuts, silhouettes and styles. Simple yet alluring, the marquise cut resembles the delight of a smile, brilliantly capturing timeless elegance and is the latest shape to join the Swarovski Sparkling Dance family.
The Swarovski Sparkling Dance Collection adds a level of dynamic sophistication to any wardrobe and features designs that exude movement and shine. The beautiful flow of details, contemporary silhouettes and chic color combinations create a beautiful expression and underline the Collection’s iconic status.
The pre-fall 2019 range is now available in Australia and New Zealand Swarovski boutiques and swarovski.com.
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