Launceston has been named as the nation’s top travel destination in the 2022 Aussie Town of the Year Awards by online travel site Wotif.com.
The awards are in their fifth year and are determined by Wotif data which examines accommodation affordability, quality and traveller satisfaction. Launceston topped the list against stiff competition from Queensland, New South Wales, Victoria, South Australia and Western Australia.
1. Launceston, TAS
2. Caloundra, QLD
3. Tamworth, NSW
4.Yarra Valley, VIC
5.Adelaide Hills, SA
7.Hervey Bay, QLD
8.Halls Gap, VIC
9.Batemans Bay, NSW
Launceston Mayor Albert van Zetten said he was delighted to see Launceston topping the awards.
“This is a great recognition of what Launceston and Northern Tasmania has to offer the nation’s tourism market,” Mayor van Zetten said.
“Demand for the city has grown by more than 125 per cent on Wotif.com and I think that’s a strong indication that the rest of Australia recognises and values what makes Launceston special — the natural attractions like the Cataract Gorge, amazing local produce, and a variety of accommodation options.
“Launceston boasts incredible regional facilities like UTAS Stadium, Australia’s largest regional museum and art gallery in QVMAG, and is the gateway to Northern Tasmania.
“This award is a credit to Launceston’s hospitality and tourism businesses who collectively have been working for many years to put Launceston on the map.”