Tuesday 16 March 2021
The Australian Retailers Association (ARA) has today announced that Mastercard, a leader in global payments, has become a strategic partner as part of a three-year agreement.
The partnership will see the technology company share data and insights with the ARA and its members, as the two organisations collaborate on relevant industry issues to:
Represent, promote and future proof the retail industry through thought leadership and insights
Enable retailers to harness digital and the latest in payment technology and security to deliver business value and outcomes to succeed in the 'new normal'
Communicate the economic importance of a thriving retail sector in Australia
Drive a high-level of strategic engagement across the ARA's membership base
ARA members will also have access to Mastercard's SpendingPulse™ data, which examines retail spending habits in Australia across a range of different categories.
ARA CEO Paul Zahra said: "We're absolutely delighted to be partnering with Mastercard and to be offering their data and insights to members so the retail industry continues to learn and grow.
"It's a pivotal time for Australian retailers, as our economy transitions to the 'new normal' of the post-Covid world. Mastercard will provide unique perspectives in terms of payment trends, new technologies, the shift to digital and cyber security. Together, we can shape the future of retail and ensure the sector is more dynamic and prosperous," Mr Zahra said.
Aaron Fidler, Head of Retail and Commerce Account Management, Mastercard Australia, said: "The last year has emphasised the importance of digital capabilities for retailers across Australia. Mastercard and the ARA will collaborate to bring unique insights and market-leading digital payment solutions to the associations' members. The partnership will enable merchants to understand the shifting retail landscape and develop and deploy leading digital strategies to thrive in the new economy."
Mastercard is the latest addition to the ARA's growing network of strategic partners, which includes AfterPay, American Express, QUT, Hitch Advisory, Deloitte and Fabric/TBWA.
