Million more reasons to Road Trip this winter & visit regional South Australia

Caravan Industry Association of Australia

One lucky camper will be offered a chance to win $1,000,000 by simply enjoying a camping road trip and supporting Australian tourism, how good is that!

As tourism looks to recover, and with camping still only at 95% of Pre Covid levels in South Australia, this is an initiative to support the recovery of regional businesses.

The winter months, particularly in the southern states experience a reduction in numbers, further limiting their ability to recover.

Winter is a great time to visit South Australia – the Road to a Million campaign will encourage travellers to visit destinations, travel further, spend money on local experiences – boosting the regional economy.

“Taking one extra camping trip this winter, it’s not only good for your holistic wellbeing and happiness, but it also supports regional tourism and puts the money directly into the hands of small business,” said Keelan Howard, the General Manager of Marketing at Caravan Industry Association of Australia.

With Australians falling back in love with camping and wanting to reconnect with the simpler things in life, the aim is to encourage all Australians and the 840,000 registered RVs across the nation, 60,244 of these being in South Australia, to take a winter trip.

The Road to a Million campaign consists of a detailed content strategy that stretches across emails, websites and all social platforms that will put South Australia at front of mind through targeted content- such as inspiration, itineraries, and news.

When campers travel and visit a region, all local businesses benefit, as visitors enjoy local attractions and dining experiences.

There are many physical and emotional benefits to a camping trip, which can be accessed through merely looking to reconnect with a simpler life, visiting family and friends, enjoying nature and being outdoors.

With an aim to reconnect Australians to regional Australia, the entry system is determined based on a zoning system collaborating with over 1405 caravan parks across the country including 143 parks in the South Australia.

The further away participants camp from Adelaide, the more entries they will accrue.

The campaign launched on June 1, 2022 and will close on October 31, 2022.

To help spread the message, use our hashtag #RoadToAMillion and tag us at

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