Applications are now open for Meat & Livestock Australia's (MLA) 2021 Red Meat Industry Ambassadors Program, an intensive development opportunity that offers participants training in community engagement, media and social media, providing tools and techniques to build trust with consumers.
The program is designed for producers and people in industry support roles throughout the red meat supply chain, with successful participants joining MLA's alumni of ambassadors across Australia.
MLA Managing Director, Jason Strong, said positioning the red meat industry as professional and progressive on issues critical to our success is a top priority and a key driver behind the program.
"The Red Meat Ambassadors program has been developed in consultation with industry to create a network of industry champions who have the skills, knowledge and confidence to engage with the community to ensure the wider Australian population outside of agriculture recognises the vital role our industry plays in food production and trusts us to deliver high value, high quality products and to feel good about eating red meat," Mr Strong said.
"We are seeking people who are passionate about the red meat industry and are committed to contributing positively to build relationships with those outside of our industry by sharing their story.
"MLA's consumer sentiment research shows our industry has great support from the Australian community, but we need to be proactive in reaching out and engaging with them on the issues and concerns which matter most to them. This program will equip people in the industry to do just that."
