Clarence Valley Council's tourism team, My Clarence Valley, has taken home Gold at the 2026 NSW Tourism Awards, winning the Service to Tourism Industry category.
The award recognises My Clarence Valley's commitment to delivering meaningful visitor experiences while taking a sustainable, community-led approach to growing the Clarence Valley visitor economy.
The Gold win follows another strong year for the tourism team, which was acknowledged across two categories at the awards for its approach to destination management, investment in cultural tourism and collaboration with local businesses and the community.
"This Gold award is fantastic recognition of the passion and commitment our tourism team brings to promoting the Clarence Valley and supporting a strong, sustainable visitor economy," Clarence Valley Council's Interim General Manager, Steve McGrath said.
"Our Service to Tourism Industry submission highlighted our sustainable approach to destination management and our Visitor Information Outlets program, which works with local businesses to help visitors connect more meaningfully with the Clarence Valley.
"It's an approach that puts our communities, local businesses and the character of the Clarence Valley at the centre of the visitor experience."
Clarence Valley Council was also a finalist in the Cultural Tourism category but missed out on a podium finish, meanwhile the Harwood Hotel won silver in the Tourism Hospitality and Food Services category.
The gold award builds on My Clarence Valley's strong performance in previous tourism awards and reinforces the Clarence Valley's position as a destination focused on authentic, sustainable and community-led visitor experiences.
