New ad campaign targets hip pocket savings

A new cost of living advertising campaign offering a boost to every household and business budget will go live today, designed to raise awareness of the more than 70 ways to save across the NSW Government Savings Finder program.

Premier Dominic Perrottet said since launching in 2017, the program had saved families around $5.8 billion, with Australian-first vouchers, rebates and initiatives designed to find savings in every aspect of daily life.

“We know how hard it is for so many families at the moment, which is why we are committed to easing the cost of living for all households across the State,” Mr Perrottet said.

“Whether you’re a family in Western Sydney, a retired couple on the coast, a young professional in the city, or a small business owner in our regions, we want to deliver you hip pocket savings.”

Treasurer Matt Kean said many families and businesses are unware of the various savings available, ranging from family activities to holiday vouchers.

“Our cost of living program is designed to help with everyday expenses including household energy and utilities, transport, raising children, dining, experiences and accommodation,” Mr Kean said.

“More than three million people have accessed the free Savings Finder tool, which has something for everyone. It can be easily found on either the Service NSW App, or the MyServiceNSW Account on the Service NSW website.”

Mr Kean said Savings Specialists are available in-person at Service NSW centres or via phone on 13 77 88, providing personalised assistance to find which initiatives are best suited to a family’s individual needs.

“To date, there have been more than 97,000 appointments made with Savings Specialists, saving households an average of around $770,” Mr Kean said.

“My message to families is simple – do yourself a favour and give the Savings Finder program a go or book an appointment with a Savings Specialist. You could walk away with extra money in your pocket.”

The campaign will run for four weeks across television, print, radio and social media.

Examples of the more than 70 savings available.

ProgramTotal Vouchers IssuedValue of Vouchers Issued
Creative Kids2,054,594$205,459,400
Active Kids5,078,236$507,823,600
First Lap192,378$19,237,800
Parents NSW2,476,730$123,836,500
Stay NSW1,178,765$58,938,250
Dine & Discover NSW31,761,426$794,037,000

Customers can explore the full range of options available through Savings Finder, by visiting

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