New Australian Low Calorie Ice Cream


Media Release 4th February 2019

Australian made and owned delicious new low calorie frozen dessert brand Tilly’s Guilt Free launches into the Australian market to take on the big guns from the USA with a home-grown product.

Tilly’s Guilt Free Frozen Dessert is a new low calorie, Australian made and owned frozen dessert brand that launched into the Australian market in January 2019. Stocked exclusively in Woolworths stores nationally, Tilly’s Guilt Free plans to take on the big guns in the freezer aisle with a homegrown product.

With global food trends focusing on health and wellness, new ice-cream concepts have been flooding the market, taking up shelving space over traditional brands. Australian consumers are turning their backs on high calorie, high sugar foods like never before, and the national obsession with healthy alternatives to traditionally bad-for-you foods and snacks has reached new heights.

Tilly’s Guilt Free Frozen Dessert contains no artificial sweeteners and is only 275-320 calories per tub making it completely guilt free. The sweet taste comes from erythritol, a naturally occurring ingredient that tastes like sugar, but contains zero calories.

Tilly’s Guilt Free comes in three flavours; Chewy Gooey Choc Brownie, Cool Beans Vanilla ‘n Fudge, and Silky Salt Caramel. Each tub is 475ml.

This cheeky, cheerful Aussie brand is here to become the new house-hold staple when it comes to dessert time for the modern Australian freezer.

Tilly’s Guilt Free is owned by Simple Foods which is a nutrition-led, healthy food start-up which aims to change the way Australian’s eat, for the better.

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