The McGowan Government has partnered with Cancer Council Western Australia to launch a new Alcohol.Think Again campaign, called Spread.
The Spread campaign will be played across television, radio, social media and outdoor advertisements from tomorrow (Sunday, October 25).
The campaign aims to reduce alcohol use by increasing awareness of the link between alcohol use and cancer.
It shines a light on the fact alcohol is a cause of cancer in at least seven sites of the body.
'With every drink the risk of cancer in the breast, liver, mouth, throat and bowel increases,' the television commercial says.
'Reduce your drinking to reduce your risk.'
In 2018, there were three alcohol-caused cancer hospitalisations every day, costing the State Government about $14 million.
It is estimated about 400,000 Western Australians drink alcohol at levels likely to cause to long-term health issues.
Alcohol.Think Again is part of the McGowan Government's comprehensive approach to reduce the level of alcohol-related harm in WA.
Visit http://www.alcoholthinkagain.com.au for more information.
To get help for harmful alcohol use, find your local Community Alcohol and Drug Service at http://www.myservices.org.au or call the Alcohol and Drug Support Line on (08) 9442 5000 or 1800 198 024 (Country).
As stated by Health Minister Roger Cook:
"The impact alcohol-caused cancer is having on individuals, families and the Western Australian health system is enormous.
"With end of year celebrations approaching you may feel more pressure to drink - but we must have at the forefront of our minds, our own health.
"Partnering with the Cancer Council WA to deliver our Alcohol.Think Again campaigns is just one way we are raising awareness of the harm that alcohol use can cause.
"Our public education campaigns are part of the $8.7 million invested by the McGowan Government into preventing alcohol and other drug related harms."
As stated by Cancer Council WA CEO Ashley Reid:
"Research has found people are drinking more alcohol since the COVID-19 pandemic. The 'Spread' campaign is a timely reminder of the health issues drinking too much alcohol can cause.
"Cancer Council WA is committed to delivering prevention messages to help Western Australians live healthy, well-rounded lives."
