Tourism Council WA has welcomed today's launch by Tourism WA of the new destination brand for Western Australia, Walking on a Dream.
Tourism Council WA CEO Evan Hall said Walking on a Dream was well-designed to distinguish WA from the rest of Australia to potential interstate and international guests.
"To be successful, it is important to stick with the new brand in all interstate and international marketing for the next decade," he said.
"However, WA cannot rely on a brand and marketing alone - this must be complemented by the creation of new tourism experiences showcasing WA's unique features, State government investment in events, and airline partnerships to attract visitors to WA."
Tourism Council WA will work with Tourism WA to train small tourism businesses to use the new brand in order to secure more visitors.
