A purpose-built $35 million convention centre will be built in Launceston, unlocking a new era of opportunity for business events in the North.
Business events inject nearly $200 million into Tasmania's economy each year and demand is growing.
A study by Visit Northern Tasmania found a new purpose-built facility in Launceston would double business events in the North, resulting in nearly $30 million of additional economic activity to the region.
Premier Jeremy Rockliff today announced the Tasmanian Government will invest $10 million into the project.
"We are proud to be partnering with JMC and the City of Launceston to deliver a new convention centre for Northern Tasmania," Premier Rockliff said.
"This job-creating and economy-boosting development will unlock a new era of opportunity for Northern Tasmania by positioning the region as a must-visit destination for business events.
"It will generate tens of thousands of additional visitor nights, delivering significant flow on benefits for hotels, hospitality, retail and tourism operators.
"There will also be opportunities across high growth sectors including health, defence, advanced manufacturing, green energy, agriculture and science.
"The Tasmanian Government has negotiated access to the convention space for the first decade of operations, to enable more events to be held in the region and enhance the return on investment."
The convention centre will be the catalyst for further development, including infrastructure such as hotels, and the remediated Kings Wharf boardwalk.
Last year alone, 25,000 people attended business events in Tasmania - up 20 per cent on 2024.
The industry supports about 1000 jobs statewide, and more than 90 per cent of delegates travel from interstate or overseas, staying longer, spending more and returning again.
"Our Liberal Government is delivering for Tasmania by unlocking economic development, supporting jobs and backing businesses," Premier Rockliff said.