New Industry Super Australia campaign: Your future is more super

Industry Super Australia

A new campaign highlighting how much more Australians will have in their retirement nest eggs when the super rate increases to 12 per cent has hit the airwaves.

The new campaign by Industry Super Australia aims to lift awareness of the legislated increase in the super guarantee rate by highlighting the benefits it will deliver for Australian workers.

The campaign shows a 30-year-old worker earning an average wage would stand to gain more than $85,000 in extra super by the time they retire, when the super rate increases to 12 per cent as promised by the government.

Independent research by UMR shows awareness among Australians of the current super rate and the fact that it is scheduled to increase is very low, meaning a majority of workers are not aware their super is about to get a big boost.

Research shows just 32 per cent of people are aware of the current super rate of 9.5 per cent, while only 11 per cent are aware it is legislated to increase to 12 per cent by 2025.

Less than 10 per cent can correctly identify both the current rate, and what it is scheduled to increase to.

With Australians already worried about how they will make ends meet in retirement, increasing awareness of the boost to super coming their way is critical to helping them maximise their savings and their life in retirement.

Increasing the super rate to 12 per cent will help ease pressure on the pension, and will give hardworking Australians control and choice over how and when they retire.

The campaign will run until June across mass media markets including broadcast TV, radio, outdoor, online and social.

The Shannon Company is the creative agency and ISA’s Director of Marketing is Alana Burnside.

To watch the new campaign and find out how much more super is in your future visit

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