New insights for Australian wine sector

Wine Australia has launched a new Interactive Insights portal – giving grapegrowers and winemakers 24 x 7 access to the latest wine export and grape production data.

Wine Australia Chief Executive Officer Andreas Clark said access to information was a critical factor in developing sustainable businesses and the portal had been developed to help the sector analyse the latest data.

‘This resource will give the sector the power to do individualised research on exports, crush, winegrape price, vineyard plantings and global wine markets whenever they need access to this powerful information’, Mr Clark said.

‘We worked with grapegrowers, winemakers and regional associations to develop these tools, which are now available for everyone.’

The results of data queries can be downloaded into Excel or saved in PDF format for sharing within businesses or regions.

The tools that are accessible from www.wineaustralia.com/market-insights/interactive-insights include:

  • the Export dashboard – a comprehensive look at Australian wine export data drawing on Wine Australia’s quarterly export reports
  • the National Vintage Survey dashboard – access to Australian vintage crush and winegrape price information, with data drawn from Wine Australia’s National Vintage Survey
  • the Market Explorer – a business planning tool bringing together several datasets relevant to exporting Australian wine, and
  • the Wine Geographical Indications (GIs) dashboard – an interactive map that allows you to explore Australian wine regions.

One of the team of users who helped develop the dashboard, Duncan Ashcroft, Category and Insights Analyst at Samuel Smith & Son, said the charts were clear and colourful and you could hover over sections for extra detail; the filters allowed the dashboard to show a high level picture but also allowed users to easily drill into the detail.

You can register for training on the portal homepage or watch a short instructional video.

/Public Release. This material comes from the originating organization and may be of a point-in-time nature, edited for clarity, style and length. View in full here.