New iPhone, Apple Watch, AirPods Hit Apple Stores

Apple

On Friday, September 19, Apple debuted its latest lineup of products that includes the new iPhone family - iPhone 17 , iPhone Air , iPhone 17 Pro , and iPhone 17 Pro Max - along with Apple Watch Series 11 , Apple Watch Ultra 3 , Apple Watch SE 3 , and the third-generation AirPods Pro at Apple Store locations across the world. Excited customers celebrated the arrival of Apple's innovative new products and were greeted by Apple team members, who were ready to provide personalized shopping support.

Customers can discover and shop the latest Apple products at their local Apple Store, online at apple.com , or through the Apple Store app. Apple Specialists are available to support customers in trading in and upgrading to a new device, exploring carrier offers, and setting up their new products.

Apple Sydney

Two happy customers take a selfie using iPhone 17 Pro at Apple Sydney in Sydney, Australia.

A customer holds up iPhone Air to take a closer look at it at the Apple Sydney store in Sydney, Australia.

A customer tries on Apple Watch Ultra 3 at Apple Sydney in Sydney, Australia.

An excited customer poses with their new iPhone 17 Pro purchase.

Apple team members assist excited customers inside the busy Apple Sydney store in Sydney, Australia.

A customer tests out AirPods Pro 3 at the Apple Sydney store in Sydney, Australia.

An Apple team member and two customers pose with their iPhone 17 Pro purchases at Apple Sydney in Sydney, Australia.

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